New Kid on the Block: The Great British Cupcakery

The Great British Cupcakery opened their new Bakehouse & Parlor down on the Quayside (Queen St to be precise) this summer and they were sweet enough to invite me to join them for their opening night Prohibition themed launch party. I had a grand old time, let me tell you. The shop itself is perfect. So cute. It’s exactly what you would want a cupcake shop to look like. All pastel mint greens (very on-trend), large sunny windows and shabby chic cabinets. The massive counter has a large glass display section where all the little pretty treats are stored in white open-topped drawers with chalkboard labels on the front. Tempting. The shop boasts high ceilings, patterned wallpaper and a chandelier, but the overall feel is fresh and modern.


The owner, proprietor and chief cake mistress is Leoni Avison. Leoni is an ambitious 23 year old who, when the chips were down, took to baking as a way to survive a period of unemployment.  Leoni began baking for friends and family, who clearly have excellent taste, and when demand became too high she thought it might be wise to take on proper premises and make a proper go of this cake business. I’d have to say, I agree. Having now sampled quite a lot of her baked goods I’m inclined to encourage her to keep making cakes, especially those giant cheesecakes. I had an enormous slice of creamy strawberry baked cheesecake when I popped in for a pre-launch visit and can guarantee that it’s as good as you’d hope it to be.



Leoni and her team laid on quite the spread for the launch and we guests were treated to an assortment of cupcakes, cheesecakes, scones, profiteroles and little sandwiches. The poor bartender for the night was responsible for supplying us with chintzy teacups of cocktails. I had a ‘Gatsby’ (well, three if you’re being picky) consisting of Southern Comfort, ginger ale and lemonade, to help wash down all the cakes. I repeat; ALL of the cakes. Honestly, if not all of this review makes sense it’s because I’m probably still on a sugar high.

Although I did not technically order an Afternoon Tea at the GB Cupcakery, I have now eaten most of the items on their afternoon tea menu and experienced the setting and the general hospitality one would receive when partaking of tea in this pretty little establishment. And, believe me, popping back down there with a few friends to order an official afternoon tea is high on my list of priorities. The sandwiches felt like a bit of an afterthought, with the emphasis clearly on the cakes and desserts but, hey, that’s what we’re all here for, right?


So, to sum up, there’s a new and fabulous cake shop in town. Good news indeed, however if you’re not convinced by that alone then allow me to confirm that the shop itself is adorable, the staff are super friendly and the desserts are well crafted and fresh. The GB Cupcakery also offer treat days and hen-parties, hosted at the bakery, and can provide spreads and wedding or celebration cakes to order. If I were you I’d be popping in for a visit ASAP. In fact, I think I’ll do just that anyway…

Just to clarify I was given a free invite to this event, but I wouldn’t have written about it if I didn’t think their cakes truly were tasty little morsels. After all my mother did teach me that “if you haven’t got anything nice to say, don’t say anything at all”.

Check out the Great British Cupcakery for yourself at 15 Queen Street, Quayside, Newcastle upon Tyne, NE1 3UG.

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